In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
This animation of a race depicts people who cheat. It helps to know that in Cantonese, the idiom “to pull a cat's tail” means "to cheat", and like in English, a"fat cat” is related to being rich and greedy. Hence the fat cat cheats in the race, and that's what you shouldn't do.
Client: Competition Commission Ms Rita Ho, Senior Manager Public Affairs Agency: Triangle Creative Director: Rodney Tam Art Director: Jeffrey Wong Copywriter: Rodney Tam & John Fuery Account Servicing: Eddy Lau Production House: Bleu Arc Director: Richard Au Yeung Producer: Wenda Chan Post-pro: FX3 Animation: FX3 Music: Benson Fan