New Balance and Rosalía: Redefining ‘Ambassadorship’
New Balance has named Spanish pop and flamenco singer Rosalía as its newest brand ambassador. The resulting campaign includes a
This animation of a race depicts people who cheat. It helps to know that in Cantonese, the idiom “to pull a cat's tail” means "to cheat", and like in English, a"fat cat” is related to being rich and greedy. Hence the fat cat cheats in the race, and that's what you shouldn't do.
Client: Competition Commission Ms Rita Ho, Senior Manager Public Affairs Agency: Triangle Creative Director: Rodney Tam Art Director: Jeffrey Wong Copywriter: Rodney Tam & John Fuery Account Servicing: Eddy Lau Production House: Bleu Arc Director: Richard Au Yeung Producer: Wenda Chan Post-pro: FX3 Animation: FX3 Music: Benson Fan