This PSA created by Y&R’s Cape Town office just won five Vuka! Awards (local South African awards). Every diamond has a story, and in this PSA their bloody history is illustrated with a doctor overseeing the reaping from the dead bodies in a makeshift hospital somewhere in a warzone.
Credits: Title: Conflict Diamonds Agency: Young & Rubicam Cape Town Production Company: Blue Panther Films Producer: Warren Meltz Director: Grant De Sousa Cinematographer: Roy Zetisky Editor: Eben Smal - Priest Soundtrack: Simon Malherbe Creative Director: Clinton Bridgeford Copywriter: Emily Veitch, Ismaeel Chetty, Deanne Longmore Charity: African Diamond Council
Conflict Diamonds - Every Diamond tells a story - (2009) :60 (South Africa)
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