As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
âCreated Differentâ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a âman-made natural wonderâ is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
The copywriter on this campaign from Contrapunto in Madrid sent in their recent TV and print work for the Smart Car. The theme of the ads is apparent in the line "Nobody will believe you've seen a price like it." Both TV and print use supernatural, legend or mythical characters to get the point across of an unbelievable price. Check out more creative inside.
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