Heineken's "Social off socials" encourages stepping off social
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The copywriter on this campaign from Contrapunto in Madrid sent in their recent TV and print work for the Smart Car. The theme of the ads is apparent in the line "Nobody will believe you've seen a price like it." Both TV and print use supernatural, legend or mythical characters to get the point across of an unbelievable price. Check out more creative inside.
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