The copywriter on this campaign from Contrapunto in Madrid sent in their recent TV and print work for the Smart Car. The theme of the ads is apparent in the line "Nobody will believe you've seen a price like it." Both TV and print use supernatural, legend or mythical characters to get the point across of an unbelievable price. Check out more creative inside.
Smart Car - UFO (2006) 0:28 (Spain)
Smart Car - Ghost (2006) 0:60 (Spain)
Smart Car - Bigfoot (2006) 0:32 (Spain)
Agency: Contrapunto, Madrid
Creative Director: Antonio Montero, José María Cornejo, Fernando Galindo
Art director: Fernando Zurita
Copywriter: Alberto Lizaralde
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
- reply
Permalink- reply
Permalink- reply
Permalink