HOKA's "Far Out" shows their Mafate X shoe running in remote South Africa
Apparel brand HOKA's new campaign “Far Out,” features the new trail running shoe Mafate X in the untamed
It's all about corny oddvertising.
We already know: the Dutch are crazy. And now they have crazy snacks. With funny names like Corny. And crazy singing rabbits. Is oddvertising the new advertising online?
In the highly amusing introductory commercial developed by Fitzroy Amsterdam, a dubious little rabbit sings a remake of the 90's hit Me So Horny (2 Live Crew) in a repulsively strong German accent. This is done in an attempt to try and woo a girl in a library, much to the annoyance of the surrounding visitors. Now we know for sure: our world is half nuts, half corny.
Strategy: Jur Baart
Copywriter: Merlijn van Vliet
Art Director: Wouter Vanhaeren
Production agency: We are Will Producties
Animation: Fido