In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
"So his oven cremated the turkey rather than cooked it, but he doesn't need to know that" - Jeff Goldblum delivers acting tips to a family who are enduring the handsome baby brothers failed turkey.
This is one of five adverts in Currys first £10m TV push. See the first one, "Movies" here. See also Bean Puzzle with the awkward kiss, Foot Talc and Secret Santa.
