In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Whether it’s your first violin solo at a school recital or your first performance in a sold out concert hall, American Express wants to let you know that they’re “Right Behind You.” Prettybird Director Max Malkin offers a unique perspective for agency McGarryBowen, with pivotal moments in people’s lives woven together by Cut+Run Editor Gary Knight. An evocative instrumental reimagining of Brandi Carlile’s emotional track “The Joke” is the perfect match for the anthem spot. As the music swells and reaches its final crescendo, the message is clear: from doing what you love, to following your dreams, to life’s most precious moments, American Express has your back.
Client: American Express
Agency: McGarryBowen
Production Company: Prettybird
Director: Max Malkin
Editing Company: Cut+Run
Editor: Gary Knight
Finish: Jogger