Cutwater Strengthens Leadership Team with Creative Director Amy Su and Director of Social Justin Juul

Agency bolsters creative and social media departments with director-level hires

In a move reflecting continued expansion, creative and media agency Cutwater, with offices in San Francisco and New York City, has strengthened its leadership team by welcoming Amy Su as Creative Director and Justin Juul as Director of Social.

As a bonafide content connoisseur, Juul has helmed high-impact, award-winning social activations across the tech and entertainment spaces. His strategic approach is informed by his background in journalism as well as lifelong interests in pop culture, music, art, and skateboarding. With experience building out social media programs for iconic institutions like Google, Coinbase, and YouTube, he’s no stranger to developing and launching campaigns that drive growth across multiple channels.
According to Juul, “The undeniable fact of the matter is that everyone on this earth spends at least 25 hours a day on social media. I want to make sure the stuff they see from Cutwater stands out among the GRWM videos, cute dog pics, and iconically cringey TikToks. Our goal is to build fan armies with our brands as we march alongside them on the continuing quest for Internet awesomeness. Thankfully, Cutwater’s client roster is open to experimentation, and the agency boasts an in-house media department capable of greatly amplifying these initiatives.”
In their new roles, Su and Juul will work across Cutwater’s full breadth of clients. The appointments come on the heels of the agency tapping Matt Allen as Group Account Director as well as winning the creative and media agency of record title for medical technology company, Intuity Medical, Inc.
Cutwater Founder and CCO Chuck McBride adds, “Beyond identifying and reacting to trends, we needed those who could help spark meaningful discussions of our own. Amy’s design aesthetic and Justin’s social expertise made them the perfect fit. After all, distinctive campaigns require distinctive voices.”

LinkedIn: Cutwater

About Cutwater:

Cutwater is an independent creative and media agency with offices in San Francisco and New York City. Headed by advertising thought leaders, Founder / CCO Chuck McBride and Principal / President Christian Hughes, the agency prides itself on building distinctive campaigns for challenger and legacy brands alike. These have included the likes of Hartz, Russell Stover, Brawny, Jeep, Ray-Ban, and more. https://www.cutwateragency.com/