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D&AD today announce the second of its New Blood Quickfire briefs, short-form versions of traditional New Blood briefs set over 6-week periods that offer more flexible opportunities for emerging talent to impress industry leaders during the pandemic.
The latest Quickfire brief is set by world renowned whisky distillers Chivas Regal, tasking prospective creatives with bringing their brand to a younger market and showcasing that there’s more to Scotch Whisky than just being on the rocks. Emerging creatives are challenged to create a social media campaign that brings Chivas Regal to the new generation of millennial consumers, without alienating their loyal cohort of whisky drinkers.
With much lower levels of employment expected again this year due to the continued coronavirus pandemic, more talented young people are searching for jobs and, in turn, ways to stand out. To tackle this, D&AD launched New Blood Quickfire, formerly known as New Blood Shots, in October 2020 as a series of New Blood briefs set over six weeks, with accompanying short courses to give emerging creatives a faster way to impress creative employers, learn new skills and expand their portfolios while job opportunities are increasingly difficult to access.
In collaboration with leading brands, agencies and organisations, D&AD aim to offer emerging creatives a way to showcase their skills and land a paid commission or employment. The second brief follows the first, set in December by publisher HarperCollins and the C.S Lewis Company which tasked creatives with rebranding The Chronicles of Narnia for a modern audience.
Paul Drake, Foundations Director at D&AD
