National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
In 2015 we covered the best of D&AD Judging Week, interviewing Tim Lindsay on exclusivity within the advertising industry. This year, D&AD have announced that they're expanding on this format with a 3 day festival, to include some great speakers from the world of advertising and media. The writing was on the wall, really - back in 2015 Lindsay gave an interview with Campaign, explaining "We've turned D&AD Judging Week into a festival of creativity ...We think London deserves a festival dedicated to creative excellence and the characters that make it happen (that’s you)."
Didn't it make sense to give it a rebrand? This year he has - it's 'Judging Week' no longer - welcome to the 'D&AD Festival'. But is this a change in name only - a superficial rebrand - or should be expecting a different kind of beast?
Headline speakers have been announced: