“Dancing With The Stars” Brings Their Magic to Disney+ With Help From NuContext

“Dancing With The Stars” announces their switch from ABC to Disney+ as their first-ever live series with two new spots produced by Los Angeles-based production company, NuContext. 

Handling all aspects of production for the launch campaign in collaboration with the ABC Entertainment Marketing team, NuContext helped channel Disney’s inner magic beginning with the transformation of a family’s living room to an enchanted on-set experience and full-blown dance party, noting “let the magic of dance come alive.” The magic continues throughout the second spot introducing hosts Tyra Banks and Alfonso Ribiero while revealing their all-new cast with the help of Peter Pan’s Tinkerbell. With disco balls turned Mickey heads, the spots build anticipation around the brand-new experience ahead of their September 19th launch. 

Client Credits: 

EVP Marketing ABC & General Entertainment - Erin Weir 

Executive Director, ABC - Lara Wickes

Director, Production Strategy, ABC - Meg Tyra 

Associate Director, ABC - Sandy Christmas

Producer, ABC - Heliya Alam

SVP Creative Marketing - Sohini Sengupta 

Vice President Creative Marketing - Steven Mosley 

Creative Director - Christina Ramos

Sr. Writer/Producer - Kaci Dimas

Executive Director Branding & Design - Lucas Aragon 

Senior Designer/Animator - Monica Chance 

Credits: 

Production Company - NuContext Creative Inc

Executive Producer - Angela Guice

Director - Mikael Tyrsen

Producer - Chad Engel

Director of Photography - Joe Labisi 

Talent Producer - Michael Rola, Jessie Marcus

AD - Brandeaux Tourville / Jason Lombardo

Production Designer - David Courtemarche

Key Gaffer Scott Moody

Key Grip Rick Grover

PM Robert Byrd, Kendoysa Pratt

NC Coordinator - Akasha Ross

Coordinator - Alexis Pfeffer 

Choreographer Tessandra Chavez

Host Choreographer Travis Payne 

VFX Agressive / Frender 

VFX Supervisor Max Colt