National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Some beautiful shots of fabulous beautiful people, families, children, and horses, all set to the pensive voice over of a child in this "fashion film" for Darien Sport Shop. This spot was created as Darien passed its 70th anniversary. It is a celebration of the local community in Connecticut where the brand is based. The film is beautifully shot by Ruben Latre. It veers a little too hard into manifesto land for my tastes, but it certainly is aspirational to the demographic it was meant for: upper crust New Englanders with a strong sense of history, community and family.
Client: Darien Sport Shop
Production Company Hostage Films
Executive Producer Melissa Beth
Director of Photography Ruben Latre
Directed by Ruben Latre
Shot in Connecticut, USA