Dark Horses captures the world’s-first all-electric North Pole to South Pole driving adventure in a digital campaign for Nissan

As British EV adventurers Chris and Julie Ramsey prepare to embark on a remarkable and unprecedented journey from North to South Pole driving the all-electric Nissan ARYIA, Dark Horses has created a social campaign to launch the amazingly daring quest.
The Ramsey’s will be travelling over 27,000km, across 14 countries and 3 continents with predicted temperatures ranging from -30⁰C to 30⁰C. The creative film by Dark Horses marks the reveal of the vehicle before it embarks on its epic journey.
Throughout the 10 month journey Dark Horses will be creating exciting activations and content to demonstrate Nissan’s involvement with Pole to Pole, at various landmark locations along the expedition route.