As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a “man-made natural wonder” is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
Dead Sea Premier sells cosmetic products enriched with minerals from... the Dead Sea.
This year they launched a campaign for their Anti Age series: A single radio spot was aired, at the precise second that Israel moved the clock back and ended the daylight savings time.
This single radio spot was promoted with PR before and after it aired, resulting in wide media coverage and and unusual number of curious radio enthusiasts that stayed awake until 2 am, just to hear the single spot: http://www.youtube.com/watch?v=1AhCAkzk7so
Client: Dead Sea Premier
http://www.premierdeadsea.com/
Agency: TwentyThree