DEFY "Macy Beaz" (2016) 1:40 (New Zealand)

Fifteen year-old Macy Beaz was born profoundly deaf, which I think means she's not completely deaf but almost completely deaf. Anyway, it hasn't stopped her from embracing hiphop dance. For Sony's new DEFY wireless speakers EXTRA BASS project, they created a track made exclusively for Macy that she could hear and dance to. Pretty cool. Regional Executive Creative Director: James Mok
Executive Creative Director: Tony Clewett
Creative Services Director: Jenni Doubleday
Senior Creative Lead: Kelly Lovelock
Creative: Melina Fiolitakis
Senior Creative: David Shirley

Head of Craft: Nick Smith
Retoucher: Scott Kelly
Studio Director: Simon Pengelly

Head of Content | Exec Producer: Pip Mayne
Photography / Director Social Videos: Mike Braid

Group Account Director & New Business Director: Toby Sellers
Account Director: Hannah Downes
Account Manager: Laura Little

Head of Strategy: Rufus Chuter
Digital Strategy Director: Dan West

Digital Media Director: Kate Grigg
Digital Media Buyer: Kate Kennedy

Senior Account Director, PR, Activation & Social: Joanna James
Senior Account Manager, PR: Laura Platts (Douglas)
Account Executive, PR: Violet Hong

Social Content: Mark Cameron and Kate MacDonald

Client: Sony New Zealand and Australia
Product: SRS-XB3
Client Name: Sam Williams


Production Company: Flying Fish
Production Company Director: James Solomon
Production Company Producer: Sam Attenborough
Production Company DOP: Marty Williams
Production Company Editor: Fiona Hayden


Original Music Composition: Level Two Music
Composer: Josh Fountain
Producer: Tim Bern