Bottega Veneta uses poetry to create interactive experience in Shanghai
Bottega Veneta presented an interactive poetic installation in Shanghai that showcased 22.000 copies of the anthology In Such a
Anton Lehmann is being interviewed, sometime in the future about his "Einsatz" at the front, during the winter of 2020. This ad is not only a good idea, but I love how it's executed. It lulls you in quite nicely, and then suddenly the old man declares "day and night we kept our arses at home", and yes he does actually say arses. The oh-so-serious documetary style combined with what he's saying it, is sneakingly funny. Yes, the joke has been made before, but the straight-faced execution here makes it so much better.
Client : Die Bundesregierung (Cabinet of Germany)