National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Cindy Crawford gets a Pepsi, kids stare and fall in love.
Aired in quarter three Superbowl XXVI
Ad agency BBDO
Creative directors: Lee Garfinkel, Ted Sann
Art director: Don Schneider
Editorial: Crew Cuts
Production company: Pytka Productions
Director: Joe Pytka
Principal talent: Cindy Crawford
Music: “Just One Look” by Doris Troy