In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
This ad, starring Cindy Crawford and that guy from "Queer eye for the Straight Guy / Fab Five " - Carson Kressley, is all about oogling men. Well, specifically hot men strutting around to the tune of "Staying Alive". I love the little dog too.
This aired during the First Quarter.
Head of Broadcast Production: Bob Nelson
Producers: Rikki Furman, Bob Nelson
Copywriter: Lee Garfinkel
Art Director: Lee Garfinkel
Account Director: Kathryn Harvey
Production: Pytka
Director: Joe Pytka
Prod. Co. Executive Producer: Tara Fitzpatrick
Producer @ Prod. Co: Linda Masse
Edit House/Location: Cosmo Street
Editor: Tom Scherma
Music: "Stayin’ Alive" by The Bee Gees
Original upload below.
