I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
While you can watch the case study explanation of the "talking bones" campaign here, the x-ray records need to be seen on their own. The x-rays are of Arta, Adnan and Fideles bones, revealing the torture that their bodies have suffered through. Arta’s, Adnan’s and Fidele’s stories were then recorded onto vinyl, which had the X-ray of them on it. You'd see the damage and hear the stories at the same time. These special audio recordings were then sent to influencers, in the hopes that they'd lobby for torture victims who now reside in France.
Ad agency: Grey, Paris
Executive Creative Director: Thierry Astair
