National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
“Find Your Best Self on the Water” director Fern Berresford’s new spot for the non-profit Recreational Boating and Fishing Foundation aka RBFF’s latest national Take Me Fishing™ campaign created in open collaboration with creatives at Colle McVo. debuts. A feel-good fishing-inspired spot
Credits:
Client: Recreational Boating and Fishing Foundation
Director of Marketing: Rachel Piacenza
Sr. Digital Marketing Director: Joanna Lario
Agency: Colle McVoy
Executive Creative Director: Dustin Black
Creative Director / Copywriter: Carla Ballecer
Creative Director / Art Director: Brian Boord
Producer: John Borchardt
Group Account Director: Mike Schwab
Production Company: Rakish
Director: Fern Berresford
Managing Director: Preston Garrett
Executive Producer: Gabe Reiter
Head of Production: Heather Weinstock
Creative Producer: Chiara Useche
Line Producer: Russell Katzman
Line Producer: John Malina
Asst. Prod. Supervisor: Emily Critcher
1st A.D: Rick Fisher
2nd A.D: Chad Schwartzkopf
Editorial: Whitehouse Post - US
VFX: Carbon
Music: Squeak E Clean Studios
Sound and Mix: HiFi