National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
The retired football players Batistuta, Zamorano, Valderrama, Cubillas, Aguinaga and Dudamel move into a retirement home, because they are "old" now and can't play in the World Cup. The elderly men don't appreciate the competition and point out that the football stars can experience The World cup from all angles on DirecTV.
Agency : DraftFCB Buenos Aires
Production Company : Rebolucion, Argentina
Director : Luciano Podcaminsky/ Andres Salmoyraghi
DoP : Javier Julia
Executive Creative Director: Guillermo Castañeda/Juan Cruz Bazterrica
Creative Director: Marco Caltieri / Gonzalo Osorio
Art Director: Marias Herbeck
Copywriter: Yago Fandiño
Agency Producer: Gonzalo Calzada
Executive Producer: Patricio Alvarez Casado