lottery
National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
A splendid product, from Djarum, in Indonesia. Basically clove cigars.
These press ads, based entirely on product benefits, practically wrote themselves.
About is politically incorrect as we could get. I'm delighted with them!
Copywriter: Niel French
Photographer: Alex Keikeong