National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
2nd quarter
Agency: Wieden+Kennedy, Portland
Executive Creative Directors: Susan Hoffman, Mark Fitzloff
Creative Directors: Aaron Allen, Joe Staples
Copywriter: Joe Staples
Art Director: Jimm Lasser
Agency Executive Producer: Ben Grylewicz
Agency Producer: Jessica Staples
Production Company: Anonymous Content, Los Angeles
Director: Mark Romanek
EP/Head of Commercials: Dave Morrison
Line Producer: Emma Wilcockson
DP: Sal Totino
Editorial: Spotwelders
Editor: Michael Heldman
Executive Post Producer: David Glean
Producer: Lisa English
VFX: Public VFX
Flame Artist: Christopher Noellert
Executive VFX Producer: Kim Nagel
VFX Producer: Christie Price
Sound Design: Stimmung
Sound Designer: Gus Koven
Executive Producer: Ceinwyn Clark
Producer: Jack Caitlin
Song: ‘We Took Vegas’ by Deadly Avenger
Audio Post: Lime Studios
Mixer: Rohan Young
Voiceover: Michael C Hall