In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
A good example of reverse psychology in advertising. It's chock full of celebrities so it's semi-entertaining. Jennifer Aniston, Leonardo Dicaprio, Halle Berry, Sarah Silverman and many more tell you not to vote, because seriously who cares? Who cares about your children's education? Melting ice-caps, pfft, I hear polar bears can swim. Terrorism? Bah, who cares? Nobody cares. You don't have to vote. Nope. Don't vote. You don't want to anyway. It's not like you care.
Credit: "Don't Vote"
Talent: Jennifer Aniston, Leonardo Dicaprio, Halle Berry, Sarah Silverman
