To prove the tagline "we get groceries", Doordash has enlisted celebrity chef Matty Matheson of Hulu’s hit series The Bear, Raekwon The Chef of legendary rap group The Wu-Tang Clan, and Nickelodeon’s stop-motion-animated Tiny Chef. Because they "get" groceries, get it?
They'll teach you how to smell a ripe pineapple, hear a perfect watermelon, and where the freshest cream is. The fact that these obvious skills are introduced in the ad confirms to me why I never use grocery-delivery services (except that one time when I had pneumonia) because I honestly thought that even young children knew these things. People obviously don't, and so I shall waste my own time shopping for groceries because I will not be getting soggy celery then. Doordash are trying to say that they have shoppers who know these things, but it backfired for me because who doesn't know these things? They basically advertised the problem with grocery-delivery services.
The animated Tiny Chef is cute though.
Client: Doordash
Ad agency: The Martin Agency
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Who are these people and why can't people shop for groceries anymore?
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