Teasing a potential collaboration, a Doritos billboard was seen up in flames outside a Burger King restaurant in Middleborough. Splendid Communications, which works for both brands, was behind the creative idea and earned media, while Sips and Bites was the lead creative agency.
The collaboration was teased on social media.
feels like it’s going to be a whopper of a month for sure 👑
— Doritos (@DoritosUK) February 28, 2023
Doritos set a billboard alight to promote its new Flame Grilled Whopper-flavour Doritos, made in collaboration with Burger King. Will they taste like a Flame-grilled burger but in triangle chip form? I doubt it, but might be yummy junk food anyway.
A spokesperson for Doritos even called the crisps the "Triangle Whopper".
“It’s not often that two brands like Doritos and Burger King collide, and it’s been hard to keep such an exciting partnership under wraps,” said Doritos spokesperson Stephanie Herbert. “They taste so much like the real thing, we’re confident fans will be shocked by the likeness – but the Triangle Whopper is here. Believe it.”
Ad agency: Sips and Bites
Media: Splendid Communications
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