National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Just like Swipe for Doritos and Ultrasound, this is one of the ads left in the competition to crash the super bowl. The winning prize is $1 million and a chance to work with director Zack Snyder while working with Warner Bros. Pictures and DC Entertainment. In this ad, three dogs - actually named Miz, Bolt, and Logan - come up with a winning scheme to get into the store and buy Doritos. While some people love dogs in commercials, I'm not one of them, and I doubt we'll see this on air come Feb 7.
Update: this ad made it into the super bowl, as the second ad, despite Doritos announcement that only one would make it to air.
Director/Writer: Jacob Chase
Producer/Writer: Travis Braun