The double page spread phenomenon.

The double page spread phenomenon.

Remember that Wonderbra and Bendan ad pairing, which even ended up in Resumé (sadly without a link back)? Researcher set out to prove that this idea of using the double-page spread as a vital part of the ad idea isn't that unusual, he took a dip in his ad collection and came back with all of these....
More inside! This is fun - and just for fun. I don't think any of the pairings were aware of the other.
Bendans thong is better than Triumph's thong in my humble opinion - here we have two thongs in the spread.


For wonderbra we have these two - one is interactive like the Brendan thong, the other just uses a strategically placed pen.

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