HOKA - “Together We Fly Higher” (2025)
HOKA’s new brand campaign, “Together We Fly Higher,” represents the highs and lows of the journey of training and
Remember that Wonderbra and Bendan ad pairing, which even ended up in Resumé (sadly without a link back)? Researcher set out to prove that this idea of using the double-page spread as a vital part of the ad idea isn't that unusual, he took a dip in his ad collection and came back with all of these....
More inside! This is fun - and just for fun. I don't think any of the pairings were aware of the other.
Bendans thong is better than Triumph's thong in my humble opinion - here we have two thongs in the spread.
For wonderbra we have these two - one is interactive like the Brendan thong, the other just uses a strategically placed pen.