In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
DrinkWise Australia wants you to become an experienced drinker, which is not the same as a professional drinker. The idea is to maintain control and not drink till you're blotto.These ads are aimed at the younger people though, who are more inclined to get shit faced. Still, the fact there is such an organization called DrinkWise says a lot about Australia's drinking culture. Although I suspect the same can be said of many countries. Client: DrinkWise Australia