In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Ronnie Flex raps about meme-worthy things like school&likes, in Dutch, shilling bubbly soda.
It is not normal
(to be) online all day baby
why are you always styling
skip all those likes and chill
sometimes the pressure is too much
look over to me
I'm always nearby
Now, as the VO at the end says "Everybody BUBBELFRISSS!"
Creatives: Robin Poelmann &Ysabelle Tierie
Head of production: Remko Esser
Business director: Milo van der Meij
Creative content CZAR, Amsterdam: Levi Rijper
