National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Regional ad aired only in Scranton, PA during 3rd Quarter.
The brand worked with Tongal and got a bunch of fun ads that were evaluated by executives at Staples' Quill.com (which markets the brand) and the producers of The Office.
Created by a Florida man named Freddy Rabbath.
The ad that came closest to beating it for gameday was created by a guy named Frank Ponce. View it here: http://www.youtube.com/watch?v=y6NBFnA9nc4.
Agency: Tongal