In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Ha ha ha, this is a funny branding exercise - the battery that keeps the escalators running and running and running and running and yeah yeah, we get it - Duracell's last forever. Except in my digital camera where they die after using the flash ten times. Ogilvy & Mather, Malaysia
