You just paid ten thousand dollars for a new pickup. Your neighbor did too. Your neighbor bought a Duraliner. You didn't." Enter the bricks, unceremoniously dumped on both trucks. "Now which truck do you wish was yours?"
For a brand that never advertised on TV before, not even on a local level, this catapulted them to household name fame.
Client: Duraliner
AD agency: Berline Group
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