National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
You just paid ten thousand dollars for a new pickup. Your neighbor did too. Your neighbor bought a Duraliner. You didn't." Enter the bricks, unceremoniously dumped on both trucks. "Now which truck do you wish was yours?"
For a brand that never advertised on TV before, not even on a local level, this catapulted them to household name fame.