Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
Tu Be'Av, is the Jewish Valentine's Day. In order to spread the word (but not spread anything else) McCann Tel-Aviv created a mobile interstitial that took advantage of your phone's vibrate function to send a special message. Simple, but fun and contextual, too.
Client: Durex for Reckitt Benckiser
Agency: McCann Tel-Aviv, Israel
Executive Creative Director: Nadav Pressman
CEO McCann Digital: Maor Chen
VP McCann Digital: Oded Lavie
Creative Director: Idan Kravitz
Creative Team: Ronen Kornberg, Niv Herzberg
Design: McCann Digital Studio
Account Supervisor: Tom Eshel
Account Manager: Natalie Zvolonov
Production: Dan Segal
Strategic Planner: Omri Peled
Technology Development: Mobium
Media: Neomy Wolfner, Amir Maimon