E-dologic - Nestea Wonderful Machine Campaign (2011)

Nestea launched a campaign in which users competed for the chance to win a dream chill-out vacation in Sri Lanka. We were asked to create an innovative activity centered on their Nestea vending machine that has starred in all of its commercials and is recognized with the brand.

As the case study explains: 

The solution: Publicis re-invented the genre of claw machines and allowed users to enjoy the experience from their own home using the Nestea Wonderful Machine, the world's first interactive game machine We took a claw 0machine which is common in every mall, modified it's controls and connected it on-line , thus allowing the surfers to control the "arm" from their own computer at home. Their goal was to capture and drop a Nestea bottle out of the machine, Live. Throughout the game the user can view a designated screen on the site, while a live video broadcasts the machine during the attempt to take the bottle. An intelligent queuing system was established in order to schedule the users and update them when it is their turn to play. The Results: Tens of thousands of users took part in the activity straight from their homes and enjoyed this unique and fresh experience that only Nestea can provide

Ad agency: Publicis Israel – E-dologic