National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
"AH PONIIIIII! she yelps, the wee girl so impressed by doofus dad's ability to spend a lot of money on a Shetland pony. Of course, since this is doofus dad, he bought her Derpy Hoofs, and soon the christmas tree, windows and ming vases come crashing down. Super-mom, the wonder-woman stereotype whose job it is to take care of all the children in the house including man-child with the pony-money, soon fixes the situation by getting a pony-doll on eBay. "AH POONIIIII!" Who wants waffles? Created by Venables Bell & Partners, directed by Arts & Sciences Matt Aselton and edited by Geoff Hounsell, Arcade Edit.
Air Date 11.5.12
Agency: Venables Bell & Partners
Executive Creative Directors: Paul Venables and Will McGinness
Creative Director: Lee Einhorn
Art Director: Matt Miller
Copywriter: Matt Keats
Director of Integrated Production: Craig Allen
Agency Senior Producer: Emily Moore
Production Company: Arts & Sciences
Director: Matt Aselton
Executive Producer: Marc Marrie
Managing Director: Mal Ward
Line Producer: Jeffrey Shupe
Director of Photography: Toby Irwin
Editorial Company: Arcade Edit
Managing Partner/Executive Producer: Damian Stevens
Producer: Denice Hutton
Editor: Geoff Hounsell
Assistant Editor: Sean Lagrange
Sound Design: 740 Sound Design & Mix
Executive Producer: Scott Ganary
Sound Designer: Andrew Tracy
Music: Mophonics
Executive Producer: Michael Frick
Composer: Nico Mansy
Mix: PLAY, John Bolen
Telecine: MPC (LA)
Colorist: Mark Gethin