EE - It’s a No Brainer with Kevin Bacon & Rachel Riley (2016) (UK)

EE spokescelebrity Kevin Bacon hosts a show entitled ‘It’s a No Brainer’. Here we see Kevin grilling perplexed guest Rachel Riley. Math genius Rachel is struggling to answer the seemingly unanswerable question of why anyone would choose to be on a slower network. Like realy, Rachel, why? Panning out to the audience we get a few DirectTV moments of Kevin playing other people donning wigs and bad teeth - which we saw Kevin do earlier in the campaign while hosting the show "Android vs. Arachnoid." Meanwhile, Rachel is seen scribbling down various complex-looking formulas as Kevin puts the pressure on but she comes up with “exactly nothing”. To which Kevin replies “Exactly Rach! Choose the network that’s 50% faster, it’s a no brainer Britain.”
Spencer McHugh, Director of Brand at EE TITLE: IT’S A NO BRAINER WITH KEVIN BACON
CLIENT: EE
ADVERTISING AGENCY: SAATCHI & SAATCHI LONDON
EXECUTIVE CREATIVE DIRECTOR: ROB POTTS, ANDY JEX
COPYWRITER / ART DIRECTOR: ROB POTTS, ANDY JEX, ADAM CHIAPPE
PLANNER: SAM WISE
ACCOUNT HANDLER: JAMES MCCULLAGH, SAM HAWKEY, TOM MCMULLEN
PRODUCER: RICHARD FIRMINGER
ASSISTANT PRODUCER: GEORGIE FORD
MEDIA BUYING AGENCY: MEC
MEDIA PLANNER: RICHARD BARTLETT
PRODUCTION COMPANY: HUNGRY MAN
DIRECTOR: HANK PERLMAN
EDITOR: JOHN SMITH
PRODUCER: JOSH GOLDSTEIN, MATT BUELS
POST-PRODUCTION COMPANY: MPC
AUDIO POST-PRODUCTION COMPANY: FACTORY