Google Uses AI to Tackle Maternal Health in Nigeria â New Campaign
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The 2023 Epica Awards saw Grand Prix winners from the United States, the UK, the Netherlands, Poland, and Japan. There were no Media or Print Grand Prix awarded this year, as the jury considered all contenders to be of equal quality. Notably, McCann Worldgroup was the Network of the Year at The Epica Awards for the sixth time.
The Grand Prix debate was held in Brussels this year in partnership with PUB magazine, one of our Belgian jury members.
The jury president was Dagmara Szulce, Global Executive Director of the IAA.
GRAND PRIX
⢠PR: âThe Brake Roomâ, McCann New York, Chick-fil-A
⢠DESIGN: âADLAM: An Alphabet to Preserve A Cultureâ, McCann New York, Microsoft
⢠INNOVATION: âThe Mammoth Meatballâ, VML, Netherlands, Vow
⢠DIGITAL: âWhere To Settleâ, McCann Poland, Mastercard
⢠FILM: âTrain Of Memories,â SIX Inc, Japan, Sotetsu Holdings
⢠NETWORK OF THE YEAR: McCann Worldgroup
⢠AGENCY OF THE YEAR: McCann NY
SUMMARY
The Responsibility Grand Prix â celebrating work for good causes â went to PR agency Hope&Glory for the media campaign behind âThe Last Photoâ, for the charity CALM, an unexpected and moving perspective on the taboo subject of suicide.
Don Ferguson, Deputy Managing Director, Hope&GloryPR