In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Eric Fehrnstrom compared Mitt Romney to an Etch A Sketch, then Colbert when on a joke-rampage, and the winner of it all is.... Etch a sketch! The toy everyone wanted another go at after all these jokes, The Ohio Art Company, maker of Etch A Sketch reported a spike in sales.
So why not make a campaign that comments on their sudden "political" fame? In it, Etch A Sketch stays firmly in the middle with lines like: "We have a left knob and a right knob for each political party. But remember, when both work together, we can do loop de loops." and "Etch A Sketch is a lot like politics, there's a lot of grey area." - capped with the tag: Etch A Sketch Is Proud To Be Part of The National Conversation.
Etch A Sketch
