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Digitas Health, the Publicis-owned global connected-health agency, is introducing a new creative extension for eyelove®, a dry eye disease awareness campaign for global biotechnology company Takeda.
“The Stories I Could Tell,” a series of 15- and 30-second vignettes featuring a variety of devices shot documentary style, is told from the screen’s first-person perspective. A laptop, a smart fridge, a TV, a mobile phone with a cracked screen, and more - each device tells a candid and cautionary tale of overuse.
CREDITS
Agency: Digitas Health
CCO: Brian Lefkowitz
VP, Group CDs: Annie Heckenberger, Peter Foster
ACD/Writer: Jon Oliver
Sr. Copywriter: Brendan Kelly
Sr. Designer: Lauren Greenberg
Director: Kate Halpin
Production Company: Rogue Productions
Animation: Dress Code
CD Motion Media: Paul Triggiani
Editor: Andrew Weigel
Producer: Joanna Duffey, Christa Constantine
Production Company: Cut and Run
Original Music: JSM
Sound Design: Defacto Sound
Strategy and Content: Jonah Martinson
Account Management: Kelly Kvitka, Scott Rumble
Planning: Megaera Harris
Client Partners: Michelle Nguyen, Elise Casto
Media: Publicis Health Media
