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Martial Arts: A woman imagines herself in a martial-arts fight scene after picking up a fitness shoe in this 2011 summer ad by Campbell Mithun for Famous Footwear. The spot was choreographed by a professional fight coordinator; day-for-night filming created the B-movie genre effect.
"Martial Arts" launched 5/11 in Campbell Mithun's seasonal "A New You" campaign under the "Make Today Famous" campaign umbrella.
Client: Famous Footwear
Agency: Campbell Mithun
Director: The Snorri Brothers of Interrogate
Agency AD: Andy Anema
Agency CW: Bill Johnson
Agency Producer: David Howell
Editor: Brian Slater of Fischer Edit
Music/sound design: Todd Syring