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From bleeding out in the street and being kidnapped by bandits to organ harvesting rings and alligator attacks, this ad
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This amusing spot for Fernet Branca pulls double duty by positioning the liquor as being a true work of art, while at the same time, living up to its life is bitter tagline. By the way, that trompe l'oeil art work was used ina real event in Copenhagen's Meat-Packing District. Bet they pissed a lot of punters off, too. Love it.
Client Fernet Branca
Agency: Ogilvy & Mather Denmark
Art director Lukas Lund
Art director Camilla Ploug
Illustrator Johannes Bojesen
Photographer Emile Sadria
Editor Lasse Vig Jensen
Creative director Jesper Isholm
Creative director Jakob Staalby