National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Lots of Ferragamo falling in slow motion. This seems like it was a fun shoot. Six short films and a microsite, too. Meri based the work on the
equilibrium concept; a state of precarious balance between objects, inspired by Erwin Wurm’s 'One Minute Sculptures.’Client: Ferragamo
Photography: David Hughes at MAP
Set Design: Andy Harman at Lalaland
Production: Matter
Art Direction & Graphic Design: Meri
(Creative Director: Benjamin Grillon, Art Director: Aurélie Michaud)