New Balance and RosalĂa: Redefining âAmbassadorshipâ
New Balance has named Spanish pop and flamenco singer RosalĂa as its newest brand ambassador. The resulting campaign includes a
Apparently, some advertising organization is behind turning Madison and 50th into the Hollywood Boulevard of NY, only in this case, names of famous advertising characters will be immortalized in the sidewalk.
The title of this shenanigans? The Advertising Walk of Fame. If you want to find out more -- and perhaps vote for characters like Mr. Clean, the Energizer Bunny, and Charlie Tuna -- visit advertisingweeknyc.com...
Read more about this on adweek.com, too. If you care.