Foot Locker - Future Sport (1987) - 0:30 (USA)

Foot Locker - Future Sport  (1987) - 0:30 (USA)

Mystery future sport! The goal of this ad was to establish Foot Locker as the No. 1 athletic footwear store, and what better way to do that than with a creative idea that shows sports far in the future, but with Footlocker shoes? This ad aired right before kick-off, a coveted spot for super bowl ads, bought nine months in advance before the game.

Foot Locker - Future Sport (1987) - 0:30 (USA)
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Woolworth senior VP-advertising and communications: Jack Aneser
Ad agency: Sawdon & Bess
President: Jerome Bess
Executive VP: Martin Mitchell
Senior VP-group creative director

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