Mystery future sport! The goal of this ad was to establish Foot Locker as the No. 1 athletic footwear store, and what better way to do that than with a creative idea that shows sports far in the future, but with Footlocker shoes? This ad aired right before kick-off, a coveted spot for super bowl ads, bought nine months in advance before the game.
Client: Foot Locker / Woolworth Co.’s Kinney Shoes
Woolworth senior VP-advertising and communications: Jack Aneser
Ad agency: Sawdon & Bess
President: Jerome Bess
Executive VP: Martin Mitchell
Senior VP-group creative director, art: Jan Rehder
Senior VP-group creative director, copy: Karl “Ding” Koehler
Agency producer: Claire Ward-Hughes
Senior VP-group management supervisor: Paul Stryker Barrett
Senior VP-TV production: Jeff Brown
Senior VP-media director: John Prendergast
Production company: HKM
Director: Graham Henman
Producer: Tom Mickel
Music: Elias & Associates
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