National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Ford Explorer is so innovative even their ads are innovative. This case study shows how BBR Saatchi & Saatchi made some innovative print ads with the help of some QR codes.
Client: Ford
Agency: BBR Saatchi and Saatchi
CEO:Yossi Lubaton
Executive Creative Director:Nadav Pressman
Creative Director: Eran Nir
Copywriter: Idan Levi & Sharon Refael
Art Director: Ori Hasson
UX/UI: Gal Mamalia
Programmer: Roy Zoarets
Programmer: Omry levy
VP Group Account Head: Hagai Liran
Supervisor: Alon Goldman
Account Executive: Ori Ben-Dror
Digital Account Executive: Chen Halpern
VP Production: Dorit Gvili
Producer: Bosmat Marmareli
Producer: Alon Shmuelof
VP Planning: Shai Nisenboim
Planner: Lora Goichman
Studio Manager: Yaron Keinan
Photoshop Artist: Yaniv Shahar
Traffic: Ronit Doanis