A new campaign from Lejaby Lingerie stirred the French a little too much it seems, the Guardian smells an end of sexist advertising in France. The campaign - which you can view in all its glory if you click read more - shows left lovers sniffing the lingerie from their former girls with the headline that reads "Remember me".
The Guardian reports that french feminists have seen a lot worse that this, Audi once ran an ad with the headline: "He has the money, he has the car and he'll have the woman" Lejabys website says the campaign "speaks about sensuality without showing naked women, abandons porno-chic stereotypes and demeaning attitudes for women, drops the concept of woman as sex object, and appeals to the senses and especially to feelings ...It reflects the playful approach of the love affairs of modern men and women"
Nonetheless, the French industry's self-regulatory watchdog, the Association of Advertisers for Responsible Advertising, ruled that the posters breached the business's recently toughened guidelines, which ban images that are "an affront to human dignity and decency".
