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FRED & FARID GROUP launches a new version of the Bridge #9263 between Paris and Shanghai

Fred & Farid Group Bridge #9263 was created and produced by Kids Love Jetlag Shanghai between Fred & Farid Paris and Fred & Farid Shanghai.

In order to breathe life into this cultural bridge, members (the group's 100% digital agency) have created a gateway site that links both offices and that allows the Paris and Shanghai teams to share what goes on in their respective offices via posts on Weibo, Instagram and Twitter. These posts are shown on two special large-screen displays set up in the foyer of each office. 9263 km is the distance that separates the two cities. 

This new version integrates Vine, Wechat, Soundcloud, Youtube, Tudding, Papa and of course, Youku.

Executive creative directors: Fred & Farid

Creative directors: Feng Huang, Gregoire Chalopin

Conception: Adrien Goris, Jean-Baptiste Ledivelec

Art direction: Pierrick Jegou, Emmanuelle Cruellas

Development: Sacha Guyon

Production: Kids Love Jetlag Shanghai

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