Fred + Farid launch Publicis-backed creative shop

According to Brand Republic, the French duo are looking to challenge other mid-sized creative shops like Mother. Actually, Mother was the only agency specifically named. Maybe it's Freudian. BrandRepublic article.

Award-winning creative directors Frederic Raillard and Farid Mokart are to launch a new creative hot shop, backed by Publicis Groupe, to take on the likes of mid-sized independents like Mother.

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