I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
Colenso BBDO have found a universal truth. Thirst is creepy. They rang up The Sweet Shop’s Steve Ayson to help them convey the awkward that a parched throat, cracked lips, raspy breath and everything that sounds thirsty is. Steve adds his usual humor, sucking every but of moist out of the calming moment a massage should be to deliver the idea with deadpan humor. Well done. I need a drink now.
Agency: Colenso BBDO, Auckland
Production Company: The Sweet Shop
Director: Steve Ayson
Nick Worthington (Executive Creative Director)
Levi Slavin (Creative Director)
Jen Storey (Art Director)
Sharlene George (Executive Producer)
Larisa Tiffin (Producer)
